Business Name: Sugarcloud Creamery
Industry: Food & Beverage – Ice Cream & Desserts
Location: Nashville, TN
Target Audience: Families, Gen Z, dessert lovers, and social media influencers looking for a dreamy, aesthetic ice cream experience.

Sugarcloud Creamery is a whimsical, pastel-themed ice cream shop specializing in light, airy, and ultra-creamy flavors. The shop’s aesthetic is soft, playful, and dreamlike—think cotton candy skies, fluffy textures, and a touch of magic. The branding should feel nostalgic yet modern, appealing to those who love an aesthetic, Instagram-worthy treat.

• Logo Design

  • Primary logo with a dreamy, soft aesthetic

  • Alternate logo variations for packaging and social media

  • Pastel gradient or cloud-inspired iconography

• Color Palette

  • Soft pastel pink, baby blue, lavender, and buttercream yellow

  • White and iridescent accents for a light, airy feel

• Typography

  • Playful, rounded serif or script for a dreamy look

  • Clean sans-serif for balance and readability

• Brand Patterns & Illustrations

  • Cloud and cotton candy-inspired textures

  • Hand-drawn or watercolor-style ice cream illustrations

  • Whimsical stars, swirls, and heart doodles

• Packaging & Merchandise

  • Gradient pastel ice cream cups with soft cloud-like patterns

  • Custom-printed waffle cones with cute, tiny pastel designs

  • Dreamy, holographic stickers, tote bags, and branded merchandise

• Social Media & Marketing Assets

  • Instagram templates with soft, dreamy gradients

  • Aesthetic, light, and airy photography style

  • Seasonal and limited-edition graphics with playful pastel elements

• Cotton candy skies and dreamy cloud aesthetics

• Soft serve ice cream swirls with pastel hues

• A mix of vintage candy shop nostalgia and modern design

• Sweet, playful, and effortlessly charming vibes

• Whimsical & Playful – Light, dreamy, and magical

• Soft & Sweet – Pastel, airy, and comforting

• Trendy & Aesthetic – Designed for Instagram and viral appeal

• Nostalgic & Modern – Feels like a childhood dream but with a stylish edge

• The branding should feel immersive and enchanting, creating a magical experience for customers.

• Digital presence is key—branding should translate well for Instagram, website design, and influencer collaborations.

• Sustainability should be considered for packaging while keeping a playful, aesthetic appeal.