Business Name: Glowhaus Skincare
Industry: Beauty & Wellness – Skincare
Location: Los Angeles, CA
Target Audience: Millennials and Gen Z who prioritize self-care, love bold design, and enjoy fun, effective, and aesthetic skincare products.

Glowhaus Skincare is a playful and quirky skincare brand that merges science-backed products with a retro-modern aesthetic. Inspired by midcentury design, Glowhaus combines geometric shapes, bold colors, and bubbly energy to create a unique skincare experience. The branding should feel fun, approachable, and stylish, standing out on shelves and thriving on Instagram.

1. Logo Design

   • Retro-inspired logo with bold, geometric typography

   • Submark variations for product labels and social media icons

   • A logo icon inspired by atomic starbursts, circles, or playful shapes

2. Color Palette

   • A mix of bold, vibrant tones like tangerine, teal, bubblegum pink, and mustard yellow

   • Creams and muted pastels to balance the vibrancy

3. Typography

   • Funky, bold sans-serif or retro serif for headlines

   • Clean, minimalist sans-serif for body text

4. Brand Patterns & Illustrations

   • Midcentury-inspired patterns (atomic shapes, boomerangs, abstract dots, and lines)

   • Bubbly, playful illustrations of skincare ingredients like droplets, flowers, or geometric suns

5. Packaging & Merchandise

   • Bold, colorful product labels with midcentury patterns

   • Unique bottle shapes (think curved edges or frosted glass with bold labels)

   • Branded skincare tools (jade rollers, face towels) with retro color accents

6. Social Media & Marketing Assets

   • Instagram templates featuring bold colors and quirky patterns

   • Retro-inspired ads with playful taglines and product-focused imagery

   • Skincare tips and ingredient spotlights in bold, funky layouts

7. Website Design Direction

   • Clean, modern layout with bold pops of color

   • Quirky animations like floating bubbles or atomic shapes

   • Easy navigation with a retro, magazine-inspired aesthetic

8. Brand Personality & Tone

• Fun & Bubbly – Celebrates self-care with a lighthearted twist

• Quirky & Playful – Doesn’t take itself too seriously while staying effective

• Retro-Modern – Bold and nostalgic with a contemporary edge

• Inclusive & Approachable – Skincare for everyone, no intimidating jargon

• Midcentury modern design: atomic starbursts, abstract patterns, and bold color blocking

• Retro skincare and beauty ads with a modern twist

• Playful, bubbly aesthetics inspired by self-care routines and product textures

• A mix of clean minimalism and funky retro energy

• The brand should highlight skincare science but keep the tone fun and relatable.

• Packaging should be Instagram-worthy while reflecting the midcentury modern vibe.

• Glowhaus Skincare should feel accessible, balancing bold aesthetics with high-quality, effective formulations.